Bonlook, a Quebec based online glasses retailer, has just added Champagne Tort to the Skunkboy collection. The new color should please fashion conscious Bonlook customers.
Katie Shelton, and artist and musician, is the designer and inspiration behind the Skunkboy collection. The Skunkboy collection is one of a number of collections Bonlook has partnered with fashionistas, lifestyle bloggers and celebrities. This includes Chloe Dumont who the company featured in a “Girl of the Month” series Bonlook used to do. As well as Maripier Morin, a well known TV host in Canada.
Competitors like EyeBuyDirect have attempted a similar strategy. Partnering with Kaitlyn Bristowe and other celebrities too.
Do you think this type of celebrity focused marketing works for the online glasses market?